SKIN CARE TRAVEL HACKS

BEAUTY SCHOOL

Few things are as fun as travelling, but being on the go can make it hard to stick to your skin care routine. So here are a few hacks for great vacation skin.

1. STICK TO GOOD ROUTINES 
Just because you’re going away, it doesn’t mean that you have to break good habits. Yes, packing bulky products can be tricky, particularly if you’ve only got hand luggage, but there’s a simple solution: samples. These small sachets, normally containing 10 ml of day or night cream can be bought online – perfect for mini-breaks. And, when it comes to your cleansing regime, simply decant your cleanser and toner into several 100 ml reusable bottles.

2. FAVOUR A MULTI-USE BALM 
Dry lips, hands, nails – you name it, a multi-use balm has you covered. Oriflame’s iconic Tender Care is a miniature pot of intensely nourishing balm that’s small enough to take away on your travels.

3. TREAT YOURSELF 
Post-plane skin is likely to be dull and dry – not pretty. So, we recommend a brightening face mask on arrival. Try a sheet mask – they’re designed to intensely hydrate your skin and add radiance, or look to a gel-based mask that will revitalise tired-looking skin in just over 10 minutes.

4. REDUCE PUFFY EYES 
Overnight travel is rarely restful, often leaving you with under-eye puffiness and dark circles. For an instant pick-me-up, leave your favourite eye cream in the fridge the night before travelling, and apply on-the-go. The coolness of the product will refresh and sooth tired-looking eyes.

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THE PERFUMER’S DESTINY: WORDS WITH SOPHIE LABBÉ

MY LIFE, MY STYLE

Known by her peers as the lacemaker of flowers, Sophie Labbé is the award-winning perfumer behind My Destiny. Radiating positivity, Sophie gives us a glimpse into how she crafted the scent, and explains why being a perfumer was always her destiny.

You do not come from a family of perfumers, how did you find yourself working with fragrance?
I have always been interested in smell, but I never knew that it could be a career!

It was only when I was studying chemistry at university, that I read an article about the school of fragrance ISIPCA, and I knew that was where I wanted to be. But before applying I needed to meet a perfumer – I wanted to understand what it meant to create perfume for a living, and so I reached out to master perfumer Jean Kerlo. By coincidence he was the president of admittance at ISPICA and recognised me when I applied to the school; in many ways, this was destiny at work!

So you believe that perfumery was your destiny then?
Yes! I didn’t know it at the time, but the stars aligned for me and now I definitely believe that this was my destiny; I think that we all have a unique path in life and a goal that we have to achieve.

As someone that initially studied chemistry, do you treat scent-making as science, or are you more romantic than that?
I am definitely both. You see, a perfumer needs to be extremely curious and has to enjoy new experiences, because this feeds innovation and imagination. But, as well as a sensitive spirit, you also need to have the rationality of a scientist – you have to have both sides.

Do you think you smell the world differently from most people? 
I don’t think I smell the world differently, because we all smell in our own way; our perceptions are enhanced by emotions and experiences. But I probably perceive more scents – it’s a bit like a game: I pass someone on the street and try to guess their perfume – like investigating. Or, when I travel, I find it super interesting to arrive at an airport and think, “how would I define my first contact with this country.”

The semiprecious stone, tourmaline has been used to enhance My Destiny – what is the significance of the gem?
This stone is really special because of its positive energy and ability to boost confidence. To me, wearing a precious stone is like wearing a perfume – it empowers you. Tourmaline is associated with the expression of creativity, which I believe makes this fragrance even more special; you have the power of the fragrance, plus the energy of the tourmaline stone.

What gives you confidence and positive energy?
Love! It gives me strength and makes me moves mountains. I am able to exceed my own limits when I feel loved. And passion. I also need to be passionate in what I do, because this makes me happy, strong and determined.

Can you tell us a bit about the other notes found in My Destiny? How and why did you select them?
We wanted to create scent that resonates positive energy, so the fragrance starts with sparkles of grapefruit and blueberries. At the heart, the peony was an important addition, as it adds elegance. Then orange blossom gives the fragrance power. And finally patchouli.

To me, patchouli has a lot of depth and mystery, an aura that is important for My Destiny – there’s something special about it, it’s very addictive.

How did it feel to complete My Destiny?
I was super proud and happy with My Destiny, especially as it was the first time that I had collaborated with Oriflame.

5 PRINCESSES AND THEIR SIGNATURE BEAUTY LOOKS

CELEBRITY

Nothing breathes elegance and grace quite like a princess; and so we’ve searched the world for the 5 royal women who always impress.

Princess Catherine of the United Kingdom
Princess Catherine (formerly Kate Middleton) married Prince William in 2011, in one of the most high-profile royal weddings to date. Since then she’s had two children, focused on charitable work, and was selected as one of the “100 most influential People in the World” by Time Magazine. Her signature look consists of soft-coverage foundation, brown eyeliner and flushed cheeks. To get Kate’s smoky, brown eye, try smudging your liner to soften it, wear your eyebrows groomed, and opt for a nude lip. We love her trademark, salon-blown hair.

Princess Sirivannavari Nariratana of Thailand
Princess Sirivannavari Nariratana, the daughter of the Crown Prince Maha Vajralongkorn, is a Paris Fashion Week regular. Her signature look is on-trend and colourful, but never short on sophistication. She’s not one to shy away from bright lipsticks, which she pairs with exaggerated lashes, high-coverage foundation and bronzed cheeks. Check out her thick, glossy mane for some real hair envy!

Queen Rania Al-Abdullah of Jordan
OK, so she’s not a Princess, but Queen Rania of Jordan is not only considered one of the most progressive women in her region, she’s also a beauty icon. Her signature look is comprised of dusty-rose lipstick and defined dramatic eyes, lending to a balanced elegance that’s fit for a queen. Her go-to beauty products include liquid eyeliner (which she only wears on her upper lash line), matte eye shadows (in neutral, brown tones) and thick mascara – smoky eye makeup perfection.

Princess Keisha Omilana of Nigeria
When Nigerian Prince Kunle Omilana saw Keisha for the first time, he greeted her with: "You are the most beautiful woman I've ever seen in my entire life.” He has a point! The model and philanthropist likes to keep her makeup simple – think dewy skin and perfectly defined brows. Skin is worn natural with a light-coverage foundation, shimmering, highlighted cheeks and tinted lip gloss - stunning!

Princess Madeleine of Sweden
In addition to her royal duties and charity work, Princess Madeleine of Sweden loves horse riding – perhaps that explains her rosy cheeks and glowing complexion? Her signature look is shiny hair and defined eyes; chic and occasion-appropriate. The princess tends to skip eye shadow and opt for soft, brown eye pencil, which she pairs with pink lip gloss or deeper red and mauve shades.

The Age Reversing Miracle

ASK THE EXPERT

Are you in the process of selecting a skin care brand or just want more information about NovAge? Then get your questions answered by our Senior Director of Science of Innovation, Dr Alain Mavon.

1. IS NOVAGE RELEVANT FOR ALL SKIN TYPES? 
Yes, NovAge is relevant for all skin types.

2. HOW DO I DETERMINE WHICH NOVAGE RANGE IS BEST FOR MY SKIN? 
Your age gives you an indication, but it is more important to identify your main skin concerns and choose a range that targets them.

3. WHICH SPECIFIC SIGNS OF SKIN AGEING DOES THE NOVAGE SKIN CARE SYSTEM TARGET? 
You can continue to use your existing products, but we recommend switching to NovAge as it is designed to be most effective when using the set of six products, following the Youth Enhancing Skin Care Routine.

4. CAN I CONTINUE TO USE MY OTHER ORIFLAME PRODUCTS TOGETHER WITH NOVAGE OR SHOULD I SWITCH COMPLETELY? 
The NovAge skin care system targets the 12 skin-ageing signs that matter most – that is the signs that directly correlate to a negative age perception.

5. WHAT IS A CLINICAL STUDY AND WHAT DOES CLINICALLY PROVEN MEAN? 
A clinical study involves volunteers testing a product for a given period of time. The benefits brought by the product are objectively measured using various technical methods.

Clinically proven means that the claims to substantiate the benefits of the product are coming from a clinical test with objective measurements. Such clinical proof is a guarantee for the consumer that the product is really efficient.

6. NOVAGE IS DESCRIBED AS BEING POWERED BY NATURAL INNOVATIVE TECHNOLOGIES. WHAT DOES THIS MEAN AND WHY IS IT INNOVATIVE? 
NovAge is powered either by natural plant technologies or nature-inspired technologies. Innovative means that these technologies are the result of ground-breaking research.

7. WHAT ARE PLAN STEM CELLS? 
Plant stem cells are bio-technology used to produce natural extracts in a very sustainable manner, in a highly concentrated form. Depending on the original plant, they can possess various anti-ageing activities.

MEET OUR FOUNDERS: ROBERT AND JONAS

PORTRAIT

We have turned 50! And in light of the anniversary we’re curious to learn more about the remarkable men who started Oriflame. So, Mike Hibbs sat down with our founders, Robert and Jonas af Jochnick, for an exclusive interview.

When Robert and Jonas quit their jobs at successful, well-established companies 50 years ago, people thought they were crazy. But they had a big idea, and even bigger ambition. And with loads of self-belief and unwavering positivity, they have made Oriflame one of the largest beauty companies in the world.

When asked where they got their winning mentality from, the answer is obvious – they got it from each other. Being very competitive since childhood, they always played a lot of sports and arranged contests at home. According to their sister, they even timed themselves running to school. It never ended. And this competitiveness has played a huge role in Oriflame’s success over the years.

“We were so used to fighting for what we believed in. It was imprinted in our DNA. But also in our culture and our kind of business – it was so passionate.” Robert says.

That fighting spirit becomes apparent when you hear how they’ve dealt with challenges over the years. It’s as if they don’t recognise problems – but only see opportunities. Opportunities to change things and make them better.

“Never ever give up. There is always a better way somewhere. Entrepreneurship is when you’ve got your back to the wall but manage to find a way out.” Jonas says.

This winning mentality obviously rubbed off, since everyone who joined Oriflame over the years shared the same great energy and values. They never gave up either. Robert and Jonas took particular care when hiring Country Managers. They knew that choosing like-minded people was crucial to keeping the special Oriflame culture alive.

And of course, the same applies to the sales force. Oriflame quickly became, and still is, a magnet for those who strive to make a positive change in their life, and also the lives of everyone around them. Those people have become symbols of success within Oriflame – symbols of the amazing things that can happen when people join.

Jonas looks back on these earlier days with huge warmth and satisfaction: 
“It was so incredibly exciting just meeting all these people. Many said they lacked self-confidence and couldn’t talk to other people, and we said: “You’ll be surprised. When I see you in a year’s time you will be a Leader – standing on the stage”. And true enough, there they were.”

Witnessing this kind of positive change in peoples’ lives is what makes Jonas and Robert feel most proud of all.

"What really makes us happy is the lives we’ve helped change. It’s a beautiful feeling.” Robert says. “This business opportunity has enabled so many people to fulfil their dreams – they’ve put their children through school, had the chance to become entrepreneurs and to grow as individuals."

They believe that selling dreams and opportunity is incredibly inspiring – something that brings meaning to life. They also strongly believed that all good things should be accessible to everyone – not to the privileged few. Put simply, Oriflame offers everyone the opportunity to fulfil their dreams and change their lives – to look, feel and live better.

“Could you ever imagine that we would make such a difference to so many people?” Robert asks his older brother, Jonas.

And that difference it’s not just monetary. The brothers realised quickly that Consultants enjoyed growing as people through their new jobs. They also noticed that the higher Consultants climbed on the Oriflame Career Ladder, the more they felt part of a warm and supportive family.

“Oriflame is a family business with family values”

Those family values are at the very core of the business. Being brothers had an enormous effect on this of course. It came naturally. While competitors might try to emulate a family feeling, it’s impossible to recreate the real thing. And Robert and Jonas saw the positive effect this had on attracting people to their sales force. So much so, that sometimes whole families joined the business.

But, however big the company has gotten, success is in the details. The fleeting moments of kindness between brothers, their natural ability to communicate in a very “down-to-earth” way, and how they always deal with people in a very positive, understanding way.

It’s these small, yet extremely powerful characteristics that have driven Oriflame for the last 50 years. And they will continue to drive Oriflame for many more to come.

VIDEO TUTORIAL: HOW TO APPLY EYELINER

• • COMPLETE LOOK
  • EYE MAKE-UP
  • LIPS
  • MAKE-UP ILLUSIO

0:00/1:17

Eyes

Applying eyeliner can be really tricky, so we caught up with our makeup artist to create this video – here’s how to apply eyeliner like a pro!

THE GOLDEN GIRL

PORTRAIT

In 1967 Robert and Jonas af Jochnick started Oriflame. The same year a young woman started her journey as a Consultant. Now, 50 years later, Anne-Maj Östlund is still active and part of the exclusive Golden Girls club. This is her story!

WHEN DID YOU JOIN ORIFLAME? 
I joined Oriflame at the start 50 years ago, with my mom and my little sister. Then, due to personal circumstances, I took a break. But in 1986 I started again on my own accord, as I could never really let go of Oriflame. I also had two teenage daughters at the time, and I wanted them to think that I was hip. However, we didn’t have a lot of money.

I was good at selling and recruiting, so I became a Regional Manager that same year. I still work with Oriflame, and so does my oldest daughter.

WHAT’S YOUR BEST MEMORY FROM ALL THESE YEARS? 
All the trips I’ve been on! But my favourite memory is the trip I joined for Oriflame’s 25th anniversary – what an incredible event! I’ve experienced such happiness, but also the opportunity to help others to succeed and find happiness!

"I’ve experienced such happiness, but also the opportunity to help others to succeed and find happiness!"

WHAT HAS WORKING WITH ORIFLAME MEANT TO YOU? 
I’ve grown immensely, and become tougher and braver. I used to be a very shy girl, who had problems believing in herself. Oriflame has also given me the opportunity to make money, which has been crucial since I started with next to nothing.

WHAT PRODUCTS CAN YOU STILL NOT LIVE WITHOUT? 
Tender Care Protecting Balm is number one for me. It’s been around all these years and is a true multi-purpose product with tons of uses. Previously, I used skin care products from the Royal Velvet and Time Reversing ranges, but now I use the NovAge Ultimate Lift series.

SHARE YOUR BEST TIP FOR NEW CONSULTANTS! 
There are so many opportunities! Make sure you have a clear plan and set clear goals. It’s also important to keep personal contact with people. Since I’ve got the challenge of long distances, I call people and tell them how amazing Oriflame is. Good occasions to make calls is to congratulate people on their birthdays. Wish them good luck and be someone they can depend on!